Monday, September 04, 2006

Battle Against Bald

Looks like the ads are back on my page. For awhile, I thought AdSense had dropped me — maybe this blog wasn't the cash cow I thought it was.

Okay, actually I wouldn't have been surprised. Money is not really the point. And I'm well aware I'm competing with the millions of blogs out there.

Since I started blogging, I'm impressed every day how people are using blogs in new ways. A college friend of mine, Mario, works for an ad agency called Respond2 and is currently working on a project called Battle Against Bald. One of the agency's directors is trying out the Bosley Hair Restoration procedure and blogging about the experience. It's a risky ad campaign, considering it could go bad, but either way, it's an innovative way to market the procedure. If it does go well, it could be a great boost for the company. What will they come up with next?

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